“Science of the Soul” wins the Gold Award and the Elmer Friman “Best In Show” Award From the Health And Science Communications Association

FOR IMMEDIATE RELEASE

(TORONTO June 8, 2010) – Toronto based film production company Associated Producers has won the Gold Award and the Elmer Friman “Best In Show” Award from The Health and Science Communications Association (HeSCA) in Boston for the documentary special Science of the Soul.

Both awards were handed out at a gala award presentation on June 5th, during the 2010 HeSCA Conference in Boston Massachusetts. The HeSCA Media Festival is internationally recognized as the pre-eminent media festival in health sciences, the “best of the best” entries in print, film, video, still media, and interactive media compete for distinguished honors and visibility.

From robotics to near death experiences, from attempts to achieve altered states of consciousness in the jungles of Peru to an exploration of infant state of mind, Science of the Soul explores the cutting-edge of consciousness related science to determine whether we are about to experience a new step in human evolution or the death of the human soul.

Shot on location in Peru, Switzerland, England, Japan and Canada, Science of the Soul was one of the highest rated factual programs to air on Vision TV in 2009, and the highest rated factual program on Vision TV the week of November 23, 2009.

Says Jacobovici: “When you are making a film that touches on medical issues, of course you want the film to work as a film. But you also want to address the medical issues in a responsible and insightful way while being accessible to a mass audience. In this spirit, this award means a lot to us. We always try to address accessibility in such a way that the audience is not talked down to but actually enlightened. It reinforces the idea that you don't have to compromise on content to make something entertaining.”

Science of the Soul was written and directed by Simcha Jacobovici, produced by Ric Esther Bienstock, and executive produced by Simcha Jacobovici.

For more information on the film or Award, please contact: Kristen De Filippis at Associated Producers. kristen@apltd.ca or 416.504.6662 x 294

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